Amazon is always looking for new ways to outsmart the big box stores and provide a service that’s more convenient for consumers.
Introducing Prime Wardrobe, the latest venture by mega e-commerce site Amazon, that will let you try on clothes before you purchase them all from the comfort of your home.
This innovative new idea will let you choose between 3 to 8 different items you want to try on, which are then sent to your home. If you like them, you can choose to purchase them. If you don’t, you have seven days to return them. Amazon will even provide you with a prepaid label.
While you won’t have access to every piece of apparel they sell on site, you still can choose from millions of items from some of the top brands in the clothing industry, like Levi’s, Calvin Klein, and more.
The only downside to this is that wardrobe deliveries can take between 4-6 business day, where going to a store is instant, but this can be a huge blow to box stores in a lot of ways. The number of clothes and styles you can fit into a store is limited and it can take quite a bit of time to find what you’re looking for.
By going on Amazon, you can type in what you want and choose to try it on before you buy it. Overall, this service targets the only reason why you’d need to go into clothing stores. The move was designed by Amazon to increase their clothing market.
As of 2016, Amazon controlled about 7% of the clothing market, but they hope this move will jump their share to about 16% in the next few years.
The majority of traditional retailers are failing to keep up with new technological trends as larger portions of sales goes on Amazon and other online giant marketplaces. While box stores continuously announce closures, Amazon continues to innovate new ways to steal their customers.