In a time when it seems as if retail stores are either thriving or dying, Target is on the thriving list, but they’re not satisfied yet. As Amazon and Walmart keeps fighting for that #1 spot, Target isn’t that far behind. They, too, revamped their website and put an emphasis on online sales and to boost the convenience of shopping at Target stores.
Now, they want to entice customers to keep shopping at the red brand just in time for the busy holiday shopping season. On October 6th, Target looks to release an updated loyalty program, called Target Circle, that offers tons of perks for their biggest fans. The company has been testing this program in 6 U.S. cities for the past 18 months to see if it would be rolled out nationwide.
The answer appears to be “YES!” This new loyalty program appears to offer personalized deals and earlier access to deals that other shoppers have to wait for. You can even get 1% back on all your Target purchases, inspiring you to shop more often to see the benefits. Over 2 million members got to test out the new loyalty program, so apparently it was good enough to expand.
This new program was designed to partner up with Redcard, which is Target’s own credit card and eliminates the previous program they had called Cartwheel. Both services plus more were added to these cards. And if you were already a member of Redcard or have signed up with Target.com, you’ll be automatically enrolled. Don’t worry, the program is absolutely free!
Target Circle Info
One benefit the company has with the Target Circle club is that it will allow them to check out and monitor your shopping habits. No, not in some creepy way, but the card will be able to send you discounts on products you buy more often. For example, if the system sees you have started buying a lot of diapers, then it will send offers and coupons for diapers to your email.
“This will help Target build a more complete picture of shoppers,” said Neil Saunders, managing director at GlobalData Retail. “It gives customers a little incentive to go to Target.”
Target is yet another big-name brand store that is looking for new ways to keep customers shopping. Giving money back and sending them great deals is a great way to make shoppers happy. Many other companies like Kohl’s, Starbucks, Macy’s, and others have created similar loyalty programs that reward users who shop with them often.
