Move over “Titanic” and “Avatar”, there’s a new king to crown. This past weekend, the long-anticipated Avengers: Endgame was released. It was expected to do well, but it did far better than anyone anticipated. It will go into the record books as the highest grossing opening weekend on record.
In fact, Avengers: Endgame broke multiple records. The second record was being the first movie to ever break the $1 billion mark for a debut. That’s an incredible amount of money! It nearly doubled Avengers: Infinity War opening weekend of $640 million. So, after rolling out internationally, Endgame only took 5 days to reach $1 billion.
Domestically, Avengers: Endgame broke records as well. It made well over $350 million over the weekend. That blows away every other domestic records, including Infinity War. Yet, it was China who pushed Endgame into domination by grossing over $330 million. This was the largest global record since “The Fate of the Furious.”
“We’re watching a monumental moment in the history of cinema unfold — one that the entire world is experiencing together,” said Shawn Robbins, chief analyst at Boxoffice.com.
Robbins added that the film is the “pay off Disney and Marvel have been promising” over its last decade of blockbuster films.
Marvel Studios and It’s Avengers: Endgame Success
Still, over the past decade, Marvel Studios has made over $20 billion. With Avengers: Endgame raking in a billion over the weekend, that number is sure to go up. Marvel has built its own empire over 22 films. Therefore, as we come to an end to Phase 4 of their movie cycle, we now wonder what’s in store for Marvel.
“Though ‘Endgame’ is far from an end for the Marvel Cinematic Universe, these first 22 films constitute a sprawling achievement, and this weekend’s monumental success is a testament to the world they’ve envisioned,” Alan Horn, Walt Disney Studios’ chairman, said in a statement.
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Paul Dergarabedian, senior analyst at Comscore (SCOR), said that “Avengers: Endgame” signals a “momentous end of an era” but now opens the door for “a new and exciting chapter for the future of the Marvel brand. This will extend to the small screen as well with Disney + on the horizon,” Dergarabedian said. “We will likely see a lot of synergy between the big and small screen.”
Marvel and Disney aren’t expected to roll out plans for the next phase until this summer. They’re waiting for the release of the latest Spiderman man. Still, what a run Marvel has had, leaving DC in its wake and desperate to catch up. Sadly, it doesn’t look like it will.